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Snapchat Pixel & Conversions API

SonoTrix add-on for CS-Cart that loads the Snap Pixel in the browser and sends Conversions API (CAPI) events from your server (especially Purchase).

What you need from Snapchat​

  1. A Snap Pixel ID
  2. A long-lived CAPI Access Token from Ads Manager Business Details (Organization Admin)

Install the add-on​

  1. Download the Snapchat Pixel & Conversions API package.
  2. In CS-Cart admin go to Add-ons → Manage add-ons.
  3. Upload, install, and enable the add-on.

See also: How to Install CS-Cart Add-ons.

Part A — Snapchat Ads Manager setup​

Step 1: Create or open your Snap Pixel​

  1. Sign in to Snapchat Ads Manager.
  2. Open Events Manager → Pixels (or Pixels in the left menu).
  3. If you already have a pixel, open it. If not, click Create Pixel, name it, and create it.

Snapchat Ads Manager — Pixels

Step 2: Copy the Snap Pixel ID​

The Pixel ID appears under the pixel name (UUID format). Copy it for the add-on Snap Pixel ID field.

Snap Pixel ID under the pixel name

Step 3: Generate a Conversions API token​

You must be an Organization Admin.

  1. In Ads Manager open the menu and go to Business Details (Business Dashboard).
  2. Find Conversions API Tokens under the OAuth Apps area.
  3. Click Generate Token.
  4. Copy the token immediately and store it securely (shown once).

Business Details — Conversions API Tokens

Generate CAPI Token

Copy the CAPI token

Official help: Activate Access to Conversions API.

Part B — Configure the CS-Cart add-on​

Go to Add-ons → Manage add-ons → Snapchat Pixel & Conversions API → Settings.

Pixel Credentials​

  1. Paste Snap Pixel ID.
  2. Paste CAPI Access Token.
  3. Save. (Leave the token blank on later saves if you only want to keep the existing token.)

Pixel Events (browser)​

Enable the browser events you need:

  • PAGE_VIEW
  • VIEW_CONTENT
  • ADD_CART
  • PURCHASE

Conversion API Events (server)​

Enable PURCHASE (and any other server events shown) so completed orders still reach Snapchat when the browser tag is blocked.

Storefronts Pixels​

Per storefront:

  • Disabled
  • Default (main credentials)
  • Custom (override Pixel ID and CAPI token)

Verify​

  1. Visit the storefront and complete a test purchase.
  2. In Snapchat Events Manager / pixel diagnostics, confirm PAGE_VIEW and PURCHASE (browser and/or server).
  3. Keep the CAPI token private; rotate it in Business Details if it may have been exposed.

Official Snapchat help​